Google Adwords PPC Algorithm Explanation – Hal Varian

In this video Google’s Hal Varian explains a little more about the Google PPC Algorithm and how the Ad Auction works.


Althought this video is now very old I feel it still has merit in allowing beginners to understand how to ensure that they optimise their PPC campaigns and not just throw away money.

Remember PPC is all about relevancy, not just from the webpage being targeted but also in the ad copy itself! Ensure your landing pages are relevant and the terms that are being targeted and highly relevant and you will achieve a high quality score and reduce how much you pay!

 

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One comment

  1. Arron says:

    Great! thanks for the share!

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