Archive for Social Media

Brighton SEO 2012 – 10 Key Things To Take Away

Brighton SEO 2012 was held on the 13th of April and attracted upwards of 900 people (although it should have been 1000, many people didn’t turn up). Rather than do a huge write up I wanted to list just the key things that I have taken away from this years Brighton SEO. Links to the currently available slides can be found at the bottom of this post.

Ask the Engines – SEO Panel

Pierre Far, Dave Coplin, Martin McDonald, Rishi Lakhani & Tony Goldstone

1. Bing uses Social Signals and the rate that information / content is shared as a large part of it’s algorithm. Having hundreds of thousands of followers and “sharing” something does not give that shared item a greater benefit to its target.

2. When discussing reconsideration requests (not re-inclusion requests as Pierre stated), Rishi mentioned that a record of everything should be kept including a log of all the emails sent to site owners requesting link removals. In the event that no response is given or the web site owner refuses to remove the link you have clear proof that you have tried and been unsuccessful, this should be included in the reconsideration request.

3. Bing is openly happy about giving away a little more than Google when it comes to questions regarding ranking factors. Google’s representative consistently went on the defensive whereas Bing’s representative was clear, top the point and helpful in his answers. Although it was said that SEO is not a checklist it does help that knowing what is good or bad.

Microformats and SEO

Glen Jones

4. Microformats are currently the better schema for Rich Snippets in the Search Results due to them being somewhat simplified over Microdata & RDFa. That being said there are situations which may call for a specific Microdata or RDFa schema format to be utilised and when required they should be.

NB: Not in the numbered list but, Glen mentioned that Schema mark-up is not just beneficial for rich snippets, it helps the search engines find and extract structured data to build better user experiences in the future.

How you can get BIG links from BIG media sites

Lexi Mills

5. Lexi told the crowd that following three twitter hashtags will enable us to find potential PR oppurtunitiues. These hastags were; #prwin#prfail and #journorequest, having been following these for a few days now I can see how beneficial this can be, specifically the #journorequest hashtag.

6. Lexi also went on to mention that if BusinessWire is a site used for press release distribution, dont’t fill in the site URL and Blog URL boxes, this allows you to achieve followed links within the press release itself (loving this tip!).

7. Use the phone! Emailing just doesn’t cut it in todays big business link building, contact the Journalists themselves and if they cant help you ask for their superior’s number and call them.  Being confidant and happy (smile!!) can get you a long way with journalists.

Maximizing your SEO Agencies

James Owen

8. This tip seems somewhat foreign to me, I have long been a believer of being absolutely transparent to clients and I felt that providing an average ranking position to clients is somewhat covering up the truth but James puts a positive spin on this.

Average Keyword Rankings can benefit the client if the worst case happens on the last day of the month. Position 1 for 29 days and then position 5 on reporting day, reporting on the average or graphing the monthly ranking by day can show the client that its potentially a blip and you that something needs investigating.

Searchbots: Lost Children or Hungry Psychopaths? What Do Searchbots Actually Do?

Roland Dunn

9. Roland’s talk was by far the most interesting at this years Brighton SEO, working with Server Log files is something that I have been, slowly, looking into doing for a while now. I wanted to see what the correlation between what Webmasters Tools Crawl Rate said and what I could assertion from the logs and wether it matched up.

Roland went one step further and showed us that sometimes Googlebot gets lost and spends more time indexing unimportant, less visited pages than it did the important “big hit with the users” pages.

I firmly believe after seeing this talk that understanding what the search engines are doing behind the scenes of your site is somewhat more important than what information you put on your site! If Googlebot, or any other search engine, is not finding the content it is a waste of resources / misinterpretation of the website and these would need to be addressed!

I Believed Authors are the Future

James Carson

10. James’s presentation was part of the 20×20 sets and was somewhat pressure filled however, James delivered and brought up some great points. When using the rel=author tag only write about one topic is by far my favorite tip. If Google recognises that you are a leader in SEO and suddenly you pop up while writing about the carrot farming industry you cannot reliably be delivered in the search results as a rich snippet for SEO.

 

Below I have linked to the currently available slides:

And there you have it, will try to update as more slides come available.

 

How to Setup Facebook in Think Up App

So I have recently setup Think Up App and its pretty cool, however, I had trouble setting up the Facebook API settings in the App itself and thought I would write a little something to show others how I did this.

From settings in the Think Up App Plugin section you will be asked to set the Web Site > Site URL and its not really obvious where to do this in Facebook Develeper Apps.

You need to put the URL Think Up App gives you for the Web Site > Site URL in the box which has the green tick next to it:

Facebook API Think Up App Configurations

As soon as I had done this it allowed me to sign into Facebook and was working fine and dandy!

The site I have set this up on often gets tweeted and shared on Facebook so its really nice to be able to see the reach of some of the activities conducted through Social Media.

I will be writing up a small guide on Think Up App in the coming days so watch this space!

 

Google Plus Profile’s Displaying Within Search Results

Google Plus has finally started to be displayed in the search results, there are also nifty links which link through to various external pointing links within the users profile. My profile listing for example, has the link to my Twitter, Facebook and LinkedIn accounts. Quite nice that these link directly to those account profiles too.

Show below is my search results, not page on for my name so this is page two:

Sam Osborne's Google Plus Profile Search ResultsWould be nice to start seeing vanity URL’s being available too to tidy up the listing a little but. I imaging that these being searchable within Google coincides with the Google Plus API finally being released. Very keen to see what becomes of Google Plus moving forward as it has died a little bit since its epicly powerful launch!

Twitter Web Analytics Coming Soon!

Today Twitter has announced Twitter Web Analytics! A tool that will finally bring a more exacting data set to the social world.

This is definitely something that I will be participating in and keeping a keen eye on. Would also love to see some metric screenshots from various choice businesses throughout the twittersphere!

Twitter states:

Today we’re announcing Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Twitter Web Analytics was driven by the acquisition of BackType, which we announced in July.

The product provides three key benefits:

    • Understand how much your website content is being shared across the Twitter network
    • See the amount of traffic Twitter sends to your site
    • Measure the effectiveness of your Tweet Button integration”

The image source and original article can be found at the following link: https://dev.twitter.com/blog/introducing-twitter-web-analytics

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