Archive for Pay Per Click Advertising

Godaddy Search Engine Visibilty Packages – Worth It?

I am not a fan of GoDaddy, they have screwed me before and i’m sure i’ll get screwed on a domain again but they are doing something that took my eye.

Godaddy Search Engine Visibility Packages…

Godaddy Search Engine Visibility

 

So GoDaddy are giving you two options here, the first looks like it is based heavily on the SEO side of things. The package includes actions such as:

  • One-click submission to Google, Yahoo!, Bing and Ask
  • Analyze your site
  • Prepare your site with the right search content
  • Track your progress

Firstly this is all pretty standard stuff (apart from the submit to Google, Yahoo!, etc, which is pointless from where im concerned) and at $2.99 a month isn’t bad at all, and with the addition of the keyword ranking checker for your site and competitors sounds nice too! It does make wonder who or what is doing this for them as the analysis and preparation sections will take some time!

The premium version also has a PPC campaign setup and on-going optimisation. It also looks like they will manually create the ppc landing pages too. This does seem to be targeted towards the local market which is great if your a small business.

Below is a screenshot of the two packages:

Godaddy Search Engine Visibility Packages

I would be interested to here some testimonials from people that are using this service, it could be a nice little way to keep some of my sites going so I continue to earn from them!

What do you think?

 

Google Adwords PPC Algorithm Explanation – Hal Varian

In this video Google’s Hal Varian explains a little more about the Google PPC Algorithm and how the Ad Auction works.


Althought this video is now very old I feel it still has merit in allowing beginners to understand how to ensure that they optimise their PPC campaigns and not just throw away money.

Remember PPC is all about relevancy, not just from the webpage being targeted but also in the ad copy itself! Ensure your landing pages are relevant and the terms that are being targeted and highly relevant and you will achieve a high quality score and reduce how much you pay!

 

Microsoft AdCenter Free Accreditation – Limited Time Only

Microsoft AdCenter are providing free access to the AdCenter Accreditation. The course syllabus and details are still available for anyone to access as per normal but instead of charging for the test you can now enter the voucher code listed on their website!

Additional details are also included below:

Microsoft AdCenter Free Accreditation 

Microsoft Advertising Accredited Professionals gives you the training and resources you need to become an expert and get the most out of Microsoft adCenter. Now, for a limited time customers will receive free accreditation. Ready to become a member? Read below for the easy steps to get started.

1. Review our free training to get up to speed on the features and resources of Microsoft adCenter.
2. Take the exam for free by signing in, fill out your profile, click “Take Exam” and then simply enter your voucher code: G1DE2MAWZV
3. Enjoy the benefits of being a member!

 

Google Keyword Research Tool Layout Updated

Thankfully Google have updated the Keyword Research Tool for Adwords!

The design now allows for less hassle when filling in the forms and selecting what information you want to research.

Adwords Keyword Research Tool updatedThis is albeit a small update in a progressive set of updates to the Google products.

Small post but im working on lots of other things!

Peace